WordPress Vs Wix – Which Is Better and Why? [The Ultimate Comparison]

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Do you want to know which one you should choose to go with, WordPress Vs Wix? Then, you’re reading the right post. READ ON!

Wix lacks the ability to let users create sophisticated websites and customize them according to their needs. WordPress provides this ability.

In terms of design freedom, Wix isn’t as flexible as WordPress, but it will be a lot easier for beginners to use from the start.

It is ultimately up to you to decide which is better for you, with WordPress and Wix both serving different categories of users.

WordPress Vs Wix – Which Is Better and Why? [Wins/Loses]

When it comes to flexibility and versatility, WordPress is one of the best content management systems available. There aren’t many features built-in right out of the box, but thousands of plugins and themes can be added to make it more functional. With WordPress’ powerful platform, you can build a website that fits your needs.

On the other hand, with Wix, you can create a basic website without having to worry about advanced features. Without requiring much technical expertise, you can put together a website using a drag-and-drop editor. Let Wix handle the heavy lifting for you and create your own website today.

Fields Where WordPress Wins

Full Data Control: As open-source software, WordPress allows you to control your own destiny. It is therefore not difficult to transfer from one host to another. Depending on which hosting provider supports WordPress, you can take all your files with you to any host.

With WordPress Import and Export tools, site transfers are made simpler. Wix doesn’t offer these features. In addition, Wix hosts its sites exclusively on the company’s servers. As a result, you will have to carry out a complex, cumbersome process in order to move your website files to WordPress.

Uncountable Designing Options: When it comes to giving its users the power to design their own websites, WordPress is generous to a fault. For starters, there are a few free themes, but you can select from over 5,000 premium third-party themes for $25 to $299.

It is also possible to hire a developer to prepare a custom theme with unconventional features that will make your site stand out from the crowd. You can switch between themes easily, unlike Wix, which does not allow you to do so after your site is launched.

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Sponsored Ads Free: If you want WordPress to work (here’s a step-by-step guide to getting a domain name and a hosting plan), you’ll need a web host and domain name. Upon launch, you can monetize your website in any way you wish.

On the other hand, despite Wix’s free website, most plans are replete with ads you have no control over. Unless you upgrade to one of Wix’s premium plans, you will not be able to see these ads.

Flexibility and Customizability: Since WordPress is open-source software, it offers a great deal of flexibility right from the start. WordPress allows you to customize its underlying codes to create the exact website you envision if you’re a programmer. In fact, not just experts but beginners can also customize as they want.

With WordPress, you can add forms to blog posts and switch templates after the website goes live, whereas, with Wix, you cannot.

On the contrary, although Wix’s drag-and-drop builder is amazing, WordPress also offers something better through third-party page builders like Divi or Elementor.


Huge Amount of Plugin Availability: There are more plugins available for WordPress than for Wix to enhance the functionality of your website. There’s always a plugin that fits your requirement, whether it’s adding a table, collecting visitors’ emails, or creating a landing page.

As a result, you can easily beef up your website without having to edit any code since there are over 55,000 free and paid plugins to choose from.

Better Search Visibility and Ranking: You will be able to rank higher on search engine results with WordPress since it gives you more control. Website running slowly? A speed-boosting strategy can help you improve the performance of your site.

Users of WordPress can also install Yoast, one of the most popular SEO plugins on the market. In the long run, this tool helps more than five million websites improve their rankings by inserting internal links, redirecting old pages to new ones, and enhancing their appearance on search engines.

Additionally, one of the most popular SEO tools, Ahrefs, analyzed 6.4 million sites, and it found that WordPress sites had higher domain authority, backlinks, and traffic than Wix sites.


Easy and Effective Blogging Platform: Though it has evolved into a full-featured content management system, WordPress never forgets its roots and remains the number one blogging platform. With WordPress, you’ll get all the blogging features you’d find in Wix plus advanced features only found in WordPress.

Your readers can manage their comments via a native commenting section without installing any additional plugins. Additionally, posts and pages can be made public, private, or password-protected so that your visibility is completely up to you.

Even though Gutenberg has its flaws, there is no need to scroll up or down to add, drag, and drop elements.


Powerful eCommerce Functionality:

Despite its lack of eCommerce features, WordPress can easily be integrated with powerful eCommerce solutions like WooCommerce.

Using this plugin, you can display products, receive orders, and calculate tax automatically by region. The plugin is used by more than 40% of eCommerce sites.

Additionally, you can add WooCommerce plugins to boost its functionality. Print-on-demand services, for instance, will process your orders on your behalf when you connect your store to them.

As well as tracking your visitors and leading them to your sales funnel, HubSpot for eCommerce provides a free plugin.

Fields Where WordPress Loses

Support Forum not Up to the Mark: It relies on the volunteer community of WordPress around the globe. Therefore, you will not be able to contact a customer service hotline if you encounter technical difficulties.

There are over 39% of websites on the globe powered by WordPress, so chances are, no matter what issue you’re having, you’ll find a troubleshooting guide in a support forum, Slack channel, or YouTube. But if the solutions are not there, it could be annoying.

Different Cost Variations in time of Creating and Maintaining a Website: You may not know that WordPress is free to download. But not free totally. You need need to pay for a domain and hosting plan to stand out with the WordPress website.

Usually, $10/year costs for a custom domain and $2.95/month for a hosting plan. It’s the cheapest possible cost for a domain hosting plan. While your website gets huge traffic, your hosting plan will demand more costs based on each traffic spike.

Besides, for enhancing the website features and functionality you may need to have premium plugins and themes, and it’ll add a bit more to the total expense. Simply put, based on the experience we have, you at least need to pay between $200-$1000 yearly to run the WordPress website without any other expenses.

Learn Everything of Your Won: For not being the most intuitive one, you need to understand and learn WordPress. That being said, it obviously takes time to understand everything. Besides, it doesn’t come with any kind of official learning guide or anything, so you need to learn or understand it on your own.

As an example, WordPress’s Gutenberg can’t stand out in front of Wix’s drag-and-drop editor. Gutenberg lacks a what-you-see-is-what-you-get (WYSWYG) framework.

It means, with Gutenberg, you can see your working progress (whatever you’re doing) by previewing once published. Wix has a WYSWYG framework, on the other hand.

Security and Maintainance: WordPress users do not have complete control over their websites. The WordPress software itself releases updates on a regular basis, and it is your duty to check that you are running the most current edition.

You must also manually add plugins and themes to fix issues and keep them from disrupting website speed.

Backups and security can be handled manually with the help of plugins. You can offload all of this to a WordPress maintenance or choose a managed WordPress host to control all of it for you in return for monthly fixed charges.

Fields Where Wix Wins

No Extra Cost (Straightforward Pricing): Registering and creating the Wix account is a breeze. Anybody with a device can do it easily. What if you want to add extra functionalities and remove ads? Well, upgrading to any of the Wix’s plans (business or eCommerce) is the solution.

Wix’s price is straightforward and transparent in comparison with WordPress. Despite being free, WordPress may cost much more than Wix with its above-mentioned extra expenses.

No need to put pressure on the brain for calculating, the complete and transparent pricing plan is there. For only $14, you can start with the Combo plan. Good news! You’ll have a free domain name for a year at first, which is not possible with WordPress.


Hassle-free Registration Process: Even though the app is free, developing a website with WordPress necessitates the extra actions of registering a domain and signing up with a hosting provider. Wix enrollment is as simple as logging in with your Google or Facebook account. Then you can begin to build your site straight away, either using the editor or an AI tool.


Flexible Drag-and-Drop Editor: It’s obvious that Wix compromises with flexibilities to provide a lightening speed website crating experience. Not much to learn, no matter who you’re, a pro or a newbie to Wix, you can customize the templates using the drag-and-drop interface. That being said, add and customize as many features as you want with a drag-and-drop interface.

Wix supports the what-you-see-is-what-you-get (WYSWYG) paradigm, unlike WordPress. Therefore, there will be no differences when the goes live, everything will be the same as what you see in the developing phase.


Eagerly waiting to let you know about Wix’s Artificial Design Intelligence (ADI). The ADI will be able to create a website automatically when you answer a series of questions that are asked. BOOM!

A Basket of Free Templates: In terms of free pre-made templates, no other website builders can stand out in front of Wix. Whatever business or impression you are from (non-profit organization, small business, school teacher, or photographer), you’ll get anything that you want from its 500 templates.

So, pick the one that suits your business or work the most. Simply put, you’re a free basket of resources, now select and pick the right one for you.

Every template is full-packed with built-in elements that you can use anywhere you want using simple drag and drop. You can also alter the background image into a clip, choose a different color palette, shift the font, as well as tweak other elements that are crucial to you.

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Many Customer Support Channels: WordPress usually relies on its support forums, but Wix has come up with something different that is a personal approach to customer service.

That being said, requesting a call to the company representative using the Wix website is possible. So users can directly talk and describe the disease and get the remedy.

In any case, the talk-over call is out of service in Wix, users can reach support through email or the online help center. Besides, users can get help from articles and video tutorials on the website.

WordPress-to-Wix Migration (Easy as Pie): If you hopped on the WordPress bandwagon only to discover that it lacks the clarity you seek, Wix offers a straightforward way out. Simply type OR paste the WordPress blog URL into Wix’s blog import tool, and your WordPress blog will be transformed into a Wix blog with a single click.

You can use this import tool to move only the blog posts you want to Wix without having to start from scratch.

Topnotch Security and Maintainance: The advantage of hosting your website in a closed ecosystem such as Wix is that its tech staff manages and controls all maintenance and privacy. This means you won’t have to do anything to create backups, update apps, or address security flaws.

All upgrades are implemented and deployed by the in-house technical team, so you won’t even notice they’re happening. WordPress, on the other hand, does not manage any of these out of the box, so you’re on your own.

Furthermore, Wix sites meet the highest industry security standards, including PCI DSS for e-commerce payments, SOC Type 2, and ISO 27001, 27701, 27018, and 27017.

Fields Where Wix Loses

The Pricing Page is Ambiguous: From Wix’s pricing page, it appears that each premium plan would cost you each month. It is important to note, however, that these prices are based on what the plans would cost if you purchased an annual subscription.

You will actually pay $150 upfront if you opt for the Unlimited plan’s monthly rate of $12.50. With monthly payments, your bill will be significantly higher.

Having a toggle button for comparing prices based on monthly or annual billing wouldn’t have been an issue. At the bottom, there is a disclaimer that yearly subscription rates are displayed. However, the text is so small that you might not notice.

Flexibility is Limited: There is no doubt that Wix is easier to use than WordPress, but that flexibility comes at a cost.

A free template, for example, has a good enough design for inexperienced website builders but is limited to more experienced website builders. The website won’t allow you to switch templates after it goes live, either.

Furthermore, Wix’s code is not open-source, so programmers and other techies cannot modify it. Aside from the 250 apps in its App Market, there are thousands of plugins available for WordPress, which can enhance the functionality of the site.

Blog Features are Unsatisfying: WordPress is better if your main attraction is written content since Wix wasn’t designed for bloggers.

Although Wix provides basic blog features such as categories, tags, cover images, and schedule posts, native commenting is lacking.

The only way readers can comment on Wix is through Facebook, which is more susceptible to spammers than regular email comments are. In addition, there aren’t any drag-and-drop formatting options in the Wix plain blog editor like there are in WordPress Gutenberg.

All Plans Don’t Include an Ad-free Website: There is a Wix subdomain and Wix ads included with a free Wix website. This won’t cost you anything, but it won’t help you brand yourself. For $4.50 per month (billed annually), you can connect your existing custom domain to Wix. In spite of this, Wix ads remain at this level. Unless you upgrade, you can’t remove Wix-sponsored ads.

Tough to Escape: Creating a Wix website is a lifelong commitment, so you’re stuck with their infrastructure for life. Moving a website from Wix to WordPress is also difficult because Wix lacks the Import and Export functions of WordPress.

To give you a sense of the process, your posts will be imported as RSS files, whereas your images will have to be manually transferred. In most cases, this complex process discourages users from switching.

Inadequate Built-in SEO Functionality: Using Wix isn’t a terrible option if you just receive direct traffic from your own website or through social media. However, Wix lags behind WordPress in terms of search engine visibility.

Due to the Javascript technology that displays its URLs, Wix is not up to par from a technical SEO standpoint. In addition to causing code bloating, Javascript can also cause a website to load slowly.

In addition, Wix does not support hreflang and AMP, which are essential features for SEO. A limited amount of control is available to users regarding redirects and they can’t edit the robots.txt or sitemap files.

Final Words

If you are a beginner who needs assistance in setting up your first website, Wix is a great option. This site offers a drag-and-drop editor that is second to none, and you can create a website that looks professional without spending a fortune.

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