Understanding keyword intent (search intent) is a must if you’ve launched a business on WordPress or started a blog site. So, do you want to know what is keyword intent, why you need to master this, and how it works?
The keyword is important for search engines. And when the keywords match with the user’s search intent, a successful digital venture can be possible.
Also, in order to maximize the outreach of your WordPress business or blog site applying proper keyword intent is a must.
In simple words, when you’ve keyword searched, you need to understand how people use them.
In fact, understanding the user intent is paramount to your WordPress e-commerce or blog site success.
Having that said, this post will cover many aspects of search intent including the main concepts of search intent, the several ways in which people use search engines, what are the tools you need to use, and ultimately how you can reach users by fulfilling the search intent.
Table of Contents
It describes the purpose or reason behind an online search (also known as keyword intent or user intent).
There are different types of searches, some of which are conducted in order to learn more about a certain topic, while others are done in order to locate a local business that will meet their needs.
A consistent effort has been made by Google, which still dominates the search engine market with 92.47%, to improve its algorithm for a better user experience.
A Google algorithm update is usually intended to improve its search results, making them more intuitive and accurate.
Each time Google updates its core algorithm, it changes how it ranks websites. Site owners can recover from Google core updates more quickly by making sure that their content fits user search intents.
It is important to understand what users look for when writing user-friendly and informative posts.
In the case of a search for ‘pumpkin soup‘, you will receive results containing recipes, demonstration videos, and other content.
Other related searches may also be suggested by Google, including ‘How does Jamie Oliver make pumpkin soup?‘ A similar question may be asked by Google: ‘How does Gordon Ramsay make pumpkin soup?’
As a result, Google strives to provide searchers with the most relevant content. It is noteworthy that the search results do not include articles on the history or cultural significance of pumpkin soup.
The keywords pumpkin and soup are usually used to find recipes and other practical content when a person types them into a search engine.
Here is another example of Google’s search results for the query ‘how to tie a necktie.’ Notice that the search results include a tutorial video users can follow.
You can also find step-by-step instructions for tying a tie with the help of helpful images:
It doesn’t provide articles about the best necktie colors for certain outfits or photo galleries of models wearing ties.
The searcher, though, is probably trying to tie a necktie and needs practical advice in the form of how-to videos and images, even though these are examples of related content.
The intent behind a search can be classified into four types. Search engines like Google tailor results to each search term based on its clear purpose.
These types of searches are typically conducted by those who are seeking information.
In addition to weather information, how-to tips, disease information, travel tips, and other basic information, people rely on search engines for a large range of day-to-day topics.
Informational searchers typically have a particular topic or question in mind they want to learn more about. Here are some examples:
Consequently, Google provides users with the content it thinks will be most useful or helpful based on the searcher’s intent.
Searches with navigational intent refer to those aimed at a specific website.
For instance, when someone searches for a brand name like Target, Sephora, or Tesla, they are likely to end up on their eCommerce site.
If your site is strongly related to navigational terms like those listed above, ranking high for them is very beneficial.
For example, Target’s website is likely to be the result of people searching for ‘target‘ within the US.
Target’s organic traffic would benefit greatly from ranking high for this term.
The term transactional intent refers to online searches with the intention of buying something. An individual conducting a transactional search usually intends to make a purchase.
An action word like ‘buy,’ ‘order,’ or ‘download‘ as well as a specific product or brand are typically included in these searches.
The terms ‘order birthday cake Oaklawn‘, for example, will yield Yelp reviews and restaurants that deliver birthday cakes in Oaklawn.
It is related to transactional intent. It is still common for users searching with this intent to need reviews, product information, or other details about the product or service they are considering purchasing.
Thus, you might still need to convince them about what exactly they need or want. Here are some examples of search queries that illustrate this intent:
Considering keyword intent when creating a WordPress blog or eCommerce site is important for several reasons:
With the right content, you can help and persuade them by understanding the intent behind their search queries.
You can, for example, think of the following:
You can gain valuable insight into consumer behavior by conducting keyword research and intent analysis.
You can, therefore, improve your conversion marketing strategy by analyzing user intent and pinpointing specific concerns.
If you own a blog or an eCommerce store, you probably already know how vital keyword research and SEO are to the success of the website.
To help you with your keyword research and SEO efforts, below are some of our most recommended WordPress plugins.
Yoast SEO is very intuitive and easy to use, which is why many site owners love it so much. WordPress posts and pages can easily be tagged with metadata using Yoast.
Along with keyword research, embedding social media photos in your post is also possible using the Yoast SEO plugin.
Besides, the plugin has got the feature of creating a sitemap automatically for the website. And this sitemap makes Google crawl your site constantly.
It is simple to use and powerful at the same time. XML sitemaps, meta titles, and descriptions are just some of the features you’ll find in this software.
A simple setup and options to access advanced features make it suitable for beginners as well as advanced users.
There are also other handy SEO features in SEOPress, such as:
In addition to helping beginners optimize their sites for search engines, All-In-One SEO is an excellent SEO plugin for WordPress.
Due to its constantly auditing functionality, it makes it easy to identify common SEO mistakes on your site.
Among its useful features are:
While keyword intent plays a crucial role in most SEO efforts, keywords themselves are also important. Choosing keywords with high search volumes no longer works as well as it used to.
Due to Google’s algorithms continuously becoming more contextual and intelligent, picking keywords with high volume no longer works as well as it used to.
WordPress site owners are also looking for related keywords within niches as they become more familiar with SEO.
Therefore, understanding search intent is also crucial. The result is an additional SEO layer that helps you improve your content and bolster your strategies.
The use of keyword intent allows content to be optimized effectively, and rankings can be boosted dramatically.
Neglecting keyword intent, however, can have the following consequences:
Here are some tips on using keywords effectively on your WordPress site. Listed below are actionable strategies you can start using immediately.
Great SEO strategies are founded on strong keyword research strategies. When conducting keyword research, you should consider search intent.
You shouldn’t limit yourself to high-value keywords. Your site or business should benefit from them, so make sure they’re relevant to you.
Here are a few pointers for effective keyword research:
If you want to rank for broader categories, consider what you want to rank for. Make a list of about ten topics you believe are essential to your business. Later on, you can narrow down your keywords based on these topics.
Make sure to analyze your competitors if you aren’t exactly sure what will work – it can be an excellent starting point.
After you’ve identified the broad categories of keywords, you need to consider the search intent too.
If you want to see what content Google returns for a term, enter the term in the search bar. Long-tail keywords can also be used to get insight into intent by looking at related searches.
Once you’ve created these keywords, you can run them through your keyword research tool or match them against the results. As you go through the options, you can pick the ones that you believe would be most helpful to your blog or eCommerce site.
Your site pages need to match your target audience’s search intent once you’ve done your keyword research. Optimizing your content for search intent is as simple as:
Your anchor texts should also be optimized for SEO by using keywords that describe where the link leads. Try not to repeat the same phrases even if they have a high search volume.
Plus, don’t use broad phrases like ‘click here‘ for your anchor text. If used so, you might not get ranked for that. Also don’t link irrelevant pages by creating false intent.
You need to make sure of a good backlink strategy. When you have a good backlink strategy means you’re linking to trustworthy sites, and those sites also link back to you. This makes Google understand that you’re having a site with good-quality content which makes your site trustworthy as well.
There you have it! Based on the above discussion, it’s pretty much clear that Keyword intent is a crucial part in order to create and optimize high-quality content in WordPress.
No matter whether you’re having a blog or eCommerce site, always provide concentration or priority on keyword intent.
A good strategy with keeping in mind the keyword intent will help your site to rank high on Google SERPs. Write for users not for yourself.
Are there any questions you would like to ask or any better strategy you would like to add? Feel free to comment below!
Be with ThemeLooks and subscribe to our WordPress video tutorials on YouTube. We may also be found on Twitter and Facebook.
