Do you want to know how to design WordPress landing pages? It is crucial for your business to have a landing page. Creating a good landing page for displaying your offer is critical if you want to grow your business online quickly.
An effective landing page can increase the number of leads you receive on your website. You’re going to learn some great tips for designing landing pages from our experts in this article.
Furthermore, we will provide some behavioral design tips for influencing your customers’ behavior effectively. You can use it to create an effective marketing campaign for your company.
Here are the two most popular landing pages we will discuss before diving into these tips. There are two general types of landing pages, namely Lead Generation and Click-through.
However, you can collect user data, including contact information, on the lead generation landing page. In contrast, a click-through landing page is designed to increase sales and subscriptions immediately.
Let’s explore the design principles that you should follow if you want to create a landing page that meets your expectations now that you know the different types of landing pages you can create.
Simplicity is the Key for WordPress Landing Page
Maintaining simplicity is essential for your success. The minimalistic design on landing pages is usually a big hit with customers, according to our experience.
Simply put, maintaining simplicity will help you make a positive impression on your customers. Leaving an impression on your customers only takes a few seconds.
Thus, having an appealing landing page will make your customers happy to purchase your products and services.
Don’t Overload Your Landing Page with CTAs and Links
Here are some tips from our expert WordPress landing page designer that might help you achieve success with your landing page. The goal of a landing page should only be to achieve one particular goal.
If your landing page has a lot of CTAs and links, you might want to limit the total number of them. A visitor has only a short amount of time to interact with you.
It is very important to understand that customers can find it complex to understand multiple links or CTAs. It is likely that your website will have a higher conversion rate if your landing page is more focused.
Create an Easy-to-use and Elegant Design
An easy-to-use design is essential. If you plan to design a landing page with your own preferences in mind, you would never be able to get the results you want. There may be different likes among users, so evaluating your users’ preferences may be necessary.
For all of your customers to be able to find what they need from your landing page, it must be user-friendly. It is more likely that a visitor will convert from your landing page if they can easily find any important information.
Trust is the Key
Having a trustworthy landing page is also important from our experience. When you can boost your landing page’s conversion rate by increasing your customers’ trust, you should be able to increase your overall conversion rate.
Among your customers, you can create trust with features such as SSL certificates, user reviews, trusted brands, etc. Don’t be shy about showing all the customer reviews because they can demonstrate the trust your customers have in you.
Be Sure to Stay Above the Fold
We recommend this tip for landing page owners who want to increase conversion rates. Keeping your landing page above the fold means that you shouldn’t include too many ads and unnecessary elements.
It is important to include all the necessary information and offers on the front half of your landing page in order to capture the attention of your visitors. The CTA buttons located above the fold are used by some of our clients.
I hope this helped! Having an elegant touch on landing pages is a must. Follow the above tips and design WordPress landing pages in a professional way.
If you’re an enthusiast of WordPress, then you may take a look at 6 Essential Reasons to Use WordPress for Your Website. And also, why you need to avoid nulled WordPress themes and plugins: 9 reasons.
Keep reading our blog to learn more about WordPress tips and tricks. It would be great to hear what topics you are most interested in. Please don’t hesitate to leave a comment if you have any.