Trying to find the best tools to do keyword research for SEO? A keyword research tool will help drive more traffic to your website. It assists you in writing content that will boost your organic search engine traffic.
When it comes to finding the right keyword research tool, especially if you’re relatively new to SEO (Search Engine Optimization), finding the right tool can be tricky.
We’ll discuss the most effective keyword research tools that experts use to increase website traffic in this post.
It helps you figure out the kind of content your customers want. After planning your blog posts and landing pages around those topics, you can implement your content strategy to cover those topics.
Additionally, keyword research tools help you see where your competitors are ranking for both seed keywords and long-tail keywords. Using these tools, you can improve your content to target the keywords your competitors are ranking for.
Having said that, let’s take a look at some of the best keyword research tools for SEO.
SEMrush is an SEO tool suite that can help you carry out keyword research and improve your search rankings.
When you type a keyword into the Keyword Overview tool, you will be able to view a detailed analysis of everything you need to know. You will be shown how many times a keyword has been searched per month (the monthly search volume), whether it has been growing or declining in popularity (the Trend), and much more.
Additionally, along with a list of organic search results, you can see a useful list of similar keywords you might want to use, as well as where your competitors rank for that keyword once you scroll down a bit. PPC (pay-per-click) ads associated with this keyword can be found in Google Ads.
Furthermore, you can enter any competitor’s domain in the Domain Overview to find out their organic search terms, keyword data, and other organic traffic metrics.
Clicking the Organic Research tab will allow you to view relevant keywords, your competitors’ search engine results, traffic value (CPC), and more.
Marketers in all corners of the world consider SEMRush to be the most effective keyword research tool. A full suite of their tools can assist you with content marketing, digital marketing, and social media.
In comparison to most other keyword research tools, AnswerThePublic works differently. The site provides keyword results in a nice visual format but it is also possible to view them as a list or download a .csv file.
Especially if you’re just starting out with SEO and keyword research, this tool is a great starting point, since you don’t have to create an account to use it. Simply enter the keyword and see what results it returns.
AnswerThePublic uses Bing and Google’s autocomplete / auto-suggestions to display keyword results. The keywords above can be searched for in Google by clicking on any of them, and a new tab will appear.
Here you will be able to see what content ranks for those terms and whether it contains a featured snippet.
A free version of AnswerThePublic offers great features for blog owners. It’s a must-have, however, if you search for keywords regularly.
Neil Patel’s Ubersuggest, a free tool, provides information about search volumes, keyword suggestions, and how difficult it will be to rank for a particular keyword (keyword difficulty).
Besides seeing some suggested keywords, you can view a list of the top 100 Google results for that keyword. It includes the estimated number of visitors, the number of backlinks, the domain score, and the total number of social shares.
The Content Ideas section also shows content related to your keyword, along with estimated monthly visits, backlinks, and Facebook and Pinterest shares.
In order to get more keyword suggestions, daily rank tracking, and personalized SEO suggestions, you need to sign into Ubersuggest using your Google account. A chrome extension is also available on Ubersuggest that can help you to get things done pretty easily.
The keyword research tool Ahrefs offers a similar set of features to SEMrush. When you type a keyword into the Ahrefs keyword explorer, you’ll be provided with keyword suggestions. After that, you’ll see a full list of suggested keywords.
Ahrefs can also help you identify the keywords that your competitors are ranking for (but that you aren’t), so you can craft new content pieces that target those keywords.
Ahrefs offers another good function for competitive intelligence in the form of new keywords and a way to see how those keywords move in search queries.
There are also a lot of other useful tools in both SEMrush and Ahrefs, including reports that help you find broken links on your site, as well as AdWords keywords for PPC.
Advertisers who want to run their ads on Google can use Google’s Keyword Planner to find keywords for their ads. Although it’s a free tool, it’s still a useful SEO tool.
A Google Ads account is needed to use it. If you haven’t already created one, you will need to do so and enter your payment information, but you won’t be charged.
As soon as you log into your Google Ads account, you will be able to access the Keyword Planner, where you can enter any keyword and view data on how many monthly searches it receives (very approximately). Additionally, you’ll find a long list of related keywords ideas, which you can download or scroll through.
Long Tail Pro provides a detailed analysis of your keyword and data about your competitors on Google’s first page, just like most premium keyword tools.
Using it, you can see what the top search results are for your keyword, so you can find out where you rank against your competition.
Furthermore, you can enter specific keywords that you wish to track, so you can monitor the ranking of your content over time.
This tool is also excellent for keyword research.
It is easy to view the top Google results for any keyword using Serpstat. Accordingly, the screenshot below shows the post from IsItWP in both first and second place, as well as the site that appears in the featured snippet (if any).
As well, you can see a lot of details about your competitors for that keyword, along with how visible they are (the higher this number, the more likely it is that the competitor will receive visitors).
SpyFu lets you discover your competitors’ most profitable keywords (and ads too) by digging into their marketing campaigns.
It’s free to try, so you don’t even need to sign up. In the search bar, simply type the URL of the site you want to visit and the results will appear immediately. You need to create a free account and log in if you want to view more than one site.
The SpyFu web application collects past data, so you can see how your site, or that of your competitors, has performed for particular keywords. In addition, you may compare your site with those of your competitors. This is a comparison of Moz’s website and some other sites on related topics.
Well, keyword research is important for your SEO ranking; you can use any of the above keyword research tools to make things easy for you. In any case, if you’re having a WordPress website that can be for any purpose, you’ll be in need of SEO-optimized themes, templates, and plugins for sure.
It’s quite clear that the SEMRush keyword research tool is the best of all SEO toolkits after checking out all the popular keyword research tools. If you’re looking for a free keyword research tool, try out AnswerThePublic or Google Trends.
Regardless of whether your website is a blog or an e-commerce site, setting up Google Analytics and connecting Google Search Console to your website will help you with your keyword research strategy.
In addition to showing you how well your website performs for specific keywords, these tools also show you the average CTR (click-through rate) on your listing. Your title can be tweaked to increase your click-through rate and improve your keyword ranking.